Raymarine: FLIR Unveils New Raymarine Brand Identity

Today FLIR unveiled a redesign of the Raymarine brand, including a new logo, icon and tagline to be used in all marketing activities and throughout its products lines. Both the new brand design and tagline, ‘Simply Superior,’ signify FLIR’s commitment to delivering world-class marine electronics through its Raymarine brand. Retaining distinct and recognizable visual characteristics […]